The McDonaldization thesis
Ritzer, George.
The McDonaldization thesis explorations and extensions / [electronic resource] : George Ritzer. - London : SAGE, 1998. - 1 online resource (viii, 212 p.)
Includes bibliographical references and index.
Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.
Specialized.
9781446279007 (ebook) : No price
McDonald's Corporation.
Rationalization (Psychology)
Social structure--United States.
United States--Social conditions.
Electronic books.
HF5429.23 / .R58 1998
303.482
The McDonaldization thesis explorations and extensions / [electronic resource] : George Ritzer. - London : SAGE, 1998. - 1 online resource (viii, 212 p.)
Includes bibliographical references and index.
Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.
Specialized.
9781446279007 (ebook) : No price
McDonald's Corporation.
Rationalization (Psychology)
Social structure--United States.
United States--Social conditions.
Electronic books.
HF5429.23 / .R58 1998
303.482