The McDonaldization thesis [electronic resource] : explorations and extensions / George Ritzer.

By:

Ritzer, George

Contributor(s):

Sage eBooks

Publication details: London : SAGE, 1998.Description: 1 online resource (viii, 212 p.)ISBN:

9781446279007 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

303.482 23

LOC classification:

HF5429.23 .R58 1998

Online resources:

Click here to access online

Summary: Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.

Item type:

eBooks

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Includes bibliographical references and index.

Ritzer demonstrates the empirical reach of the McDonaldisation process, then moves beyond it to the world of 'new means of consumption' and the postmodern perspectives that best illuminate them. He ends with a re-evaluation of the thesis.

Specialized.

Description based on print version record.