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Strategic management in the media

K�ung-Shankleman, Lucy.

Strategic management in the media from theory to practice / [electronic resource] : Lucy K�ung. - London : SAGE, 2008. - 1 online resource (248 p.) : ill.

Includes bibliographical references and index.

Lucy K�ung-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.

Specialized.

ISBN: 9781446280003 (ebook) : No price

Subjects--Topical Terms:
Mass media--Management.
Strategic planning.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: P96.M34 / K86 2008

Dewey Class. No.: 302.23068

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