Strategic management in the media [electronic resource] : from theory to practice / Lucy K�ung.

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Publication details: London : SAGE, 2008.Description: 1 online resource (248 p.) : illISBN:

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Summary: Lucy K�ung-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.

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Includes bibliographical references and index.

Lucy K�ung-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.

Specialized.

Description based on print version record.