A very short, fairly interesting and reasonably cheap book about studying marketing
Blythe, Jim.
A very short, fairly interesting and reasonably cheap book about studying marketing [electronic resource] / Jim Blythe. - London : SAGE, 2006. - 1 online resource (146 p.). - Very short introductions . - Very short introductions. .
Includes bibliographical references and index.
Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.
Specialized.
9781446280324 (ebook) : No price
Marketing--Study and teaching.
Marketing.
Electronic books.
HF5415 / .B4853 2006
658.8071
A very short, fairly interesting and reasonably cheap book about studying marketing [electronic resource] / Jim Blythe. - London : SAGE, 2006. - 1 online resource (146 p.). - Very short introductions . - Very short introductions. .
Includes bibliographical references and index.
Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.
Specialized.
9781446280324 (ebook) : No price
Marketing--Study and teaching.
Marketing.
Electronic books.
HF5415 / .B4853 2006
658.8071