A very short, fairly interesting and reasonably cheap book about studying marketing [electronic resource] / Jim Blythe.

By:

Blythe, Jim

Contributor(s):

Sage eBooks

Series: Very short introductionsPublication details: London : SAGE, 2006.Description: 1 online resource (146 p.)ISBN:

9781446280324 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8071 23

LOC classification:

HF5415 .B4853 2006

Online resources:

Click here to access online

Summary: Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.

Item type:

eBooks

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Includes bibliographical references and index.

Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.

Specialized.

Description based on print version record.