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An introduction to qualitative market research /

Imms, Mike,

An introduction to qualitative market research / Mike Imms and Gill Ereaut. - 1 online resource. - Qualitative market research ; 1 . - Qualitative market research ; 1. .

Previously issued in print: 2002.

Includes bibliographical references and index.

The seven volumes of Qualitative Market Research provide complete coverage of qualitative market research practice. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic.

Specialized.

ISBN: 9781849208550 (ebook) : No price

Subjects--Topical Terms:
Marketing research.
Qualitative research.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.2 / .I4 2013

Dewey Class. No.: 658.83

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