An introduction to qualitative market research / (Record no. 482931)

MARC details
000 -LEADER
fixed length control field 01746cam a2200433 i 4500
001 - CONTROL NUMBER
control field EDZ0000159021
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161031105247.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130918r20132002enk fo| 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849208550 (ebook) :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
-- pn
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Alfaisal Main Library
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .I4 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Imms, Mike,
Relator term author.
245 13 - TITLE STATEMENT
Title An introduction to qualitative market research /
Statement of responsibility, etc Mike Imms and Gill Ereaut.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer SAGE Publications,
Date of production, publication, distribution, manufacture 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## - CONTENT TYPE
Content Type Term text
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term online resource
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Qualitative market research ;
Volume number/sequential designation 1
500 ## - GENERAL NOTE
General note Previously issued in print: 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc The seven volumes of Qualitative Market Research provide complete coverage of qualitative market research practice. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
588 ## -
-- Description based on online resource; title from home page (viewed on December 22, 2014).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Qualitative research.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ereaut, Gill,
Relator term author.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Sage eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version :
International Standard Book Number 9781412906876
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Qualitative market research ;
Volume number/sequential designation 1.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/an-introduction-to-qualitative-market-research">http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/an-introduction-to-qualitative-market-research</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type eBooks

No items available.

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