Marketing ethics /
Marketing ethics /
edited by N. Craig Smith and Patrick E. Murphy.
- 1 online resource (5 volumes) : illustrations (black and white).
- SAGE library of marketing .
- SAGE library of marketing. .
Includes bibliographical references.
v. 1. Foundations of marketing ethics -- v. 2. Positive marketing ethics -- v. 3. Normative marketing ethics -- v. 4. Ethical issues in marketing -- v. 5. New and emerging ethical issues in marketing.
This five-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.
Specialized.
9781446262436 (ebook) : No price
Marketing--Moral and ethical aspects.
Business ethics.
Electronic books.
HF5415
174.96588
Includes bibliographical references.
v. 1. Foundations of marketing ethics -- v. 2. Positive marketing ethics -- v. 3. Normative marketing ethics -- v. 4. Ethical issues in marketing -- v. 5. New and emerging ethical issues in marketing.
This five-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.
Specialized.
9781446262436 (ebook) : No price
Marketing--Moral and ethical aspects.
Business ethics.
Electronic books.
HF5415
174.96588