Marketing ethics / edited by N. Craig Smith and Patrick E. Murphy.

Contributor(s):

Series: SAGE library of marketingPublisher: Los Angeles : SAGE, 2012Description: 1 online resource (5 volumes) : illustrations (black and white)Content type:

text
still image

Media type:

computer

Carrier type:

online resource

ISBN:

9781446262436 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

174.96588 23

LOC classification:

HF5415

Online resources:

Click here to access online

Contents:

v. 1. Foundations of marketing ethics -- v. 2. Positive marketing ethics -- v. 3. Normative marketing ethics -- v. 4. Ethical issues in marketing -- v. 5. New and emerging ethical issues in marketing.

Summary: This five-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.

Item type:

eBooks

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Includes bibliographical references.

This five-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.

Specialized.

Description based on print version record.