Consumer research methods /
Consumer research methods /
edited by James Fitchett and Andrea Davies.
- 1 online resource (4 volumes) : illustrations (black and white).
- SAGE benchmarks in social research methods .
- SAGE benchmarks in social research methods. .
Includes bibliographical references.
This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.
Specialized.
9781446286401 (ebook) : No price
Consumers--Research--Methodology.
Electronic books.
HF5415.32
658.8340721
Includes bibliographical references.
This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.
Specialized.
9781446286401 (ebook) : No price
Consumers--Research--Methodology.
Electronic books.
HF5415.32
658.8340721