Consumer research methods / edited by James Fitchett and Andrea Davies.

Contributor(s):

Series: SAGE benchmarks in social research methodsPublisher: Los Angeles : SAGE, 2013Description: 1 online resource (4 volumes) : illustrations (black and white)Content type:

text
still image

Media type:

computer

Carrier type:

online resource

ISBN:

9781446286401 (ebook) :

Subject(s):

Consumers -- Research -- Methodology

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8340721 23

LOC classification:

HF5415.32

Online resources:

Click here to access online

Summary: This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.

Item type:

eBooks

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Includes bibliographical references.

This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.

Specialized.

Description based on print version record.