Business-to-business marketing /
Brennan, Ross, 1957-
Business-to-business marketing / Ross Brennan & Louise Canning & Raymond McDowell. - 2nd edition. - 1 online resource (xxi, 386 pages) : illustrations. - Advanced marketing series . - Advanced marketing series. .
Previous edition: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Specialized.
9781446276518 (ebook) : No price
Industrial marketing.
Industrial marketing--Case studies.
Electronic books.
HF5415.1263
658.804
Business-to-business marketing / Ross Brennan & Louise Canning & Raymond McDowell. - 2nd edition. - 1 online resource (xxi, 386 pages) : illustrations. - Advanced marketing series . - Advanced marketing series. .
Previous edition: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Specialized.
9781446276518 (ebook) : No price
Industrial marketing.
Industrial marketing--Case studies.
Electronic books.
HF5415.1263
658.804