Business-to-business marketing / Ross Brennan & Louise Canning & Raymond McDowell.

By:

Brennan, Ross, 1957- [author.]

Contributor(s):

Series: Advanced marketing seriesPublisher: Los Angeles : SAGE, 2013Edition: 2nd editionDescription: 1 online resource (xxi, 386 pages) : illustrationsContent type:

text
still image

Media type:

computer

Carrier type:

online resource

ISBN:

9781446276518 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.804 23

LOC classification:

HF5415.1263

Online resources:

Click here to access online

Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Item type:

eBooks

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Title notes ( 5 )

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Previous edition: 2007.

Includes bibliographical references and index.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Specialized.

Description based on print version record.

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