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Understanding India :

Chattopadhya, Rohitashya, 1975-

Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay. - 1 online resource : illustrations

Includes bibliographical references and index.

Chattopadhyay presents the findings of an ethnographic study on television commercial production in India.

Specialized.

ISBN: 9789351507796 (ebook) : No price

Subjects--Topical Terms:
Television advertising--India.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF6146.T42

Dewey Class. No.: 659.1430954

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