Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.

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Publisher: New Delhi : SAGE, 2016Description: 1 online resource : illustrationsContent type:

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Summary: Chattopadhyay presents the findings of an ethnographic study on television commercial production in India.

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Includes bibliographical references and index.

Chattopadhyay presents the findings of an ethnographic study on television commercial production in India.

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Description based on online resource; title from home page (viewed on January 22, 2016).