If you're in a dogfight, become a cat! :
Sherman, Len, 1956-
If you're in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman. - 2016. - 348 pages cm
Includes bibliographical references and index.
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
9780231174824 (cloth : alk. paper)
2016021876
Strategic planning.
Industrial management.
Print books.
HD30.28 / .S42995 2016
If you're in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman. - 2016. - 348 pages cm
Includes bibliographical references and index.
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
9780231174824 (cloth : alk. paper)
2016021876
Strategic planning.
Industrial management.
Print books.
HD30.28 / .S42995 2016