If you're in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman.
Publisher: New York : Columbia University Press, 2016Description: 348 pages cmContent type:- text
- unmediated
- volume
- 9780231174824 (cloth : alk. paper)
- HD30.28 .S42995 2016
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD30.28 .S42995 2016 (Browse shelf(Opens below)) | Available | AU0000000009168 |
Includes bibliographical references and index.
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.