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HBR's 10 must reads on strategic marketing. Harvard business review's 10 must reads on strategic marketing HBR's ten must reads on strategic marketing - Boston, Mass. : Harvard Business Review Press, c2013. - v, 206 p. : ill. ; 21 cm.

Includes index.

Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.

ISBN: 9781422189887 (pbk. : alk. paper)

LCCN: 2012037855

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

Index Terms--Genre/Form:
Print books.

LC Class. No.: HF5415.13 / .H368 2013

Dewey Class. No.: 658.8/02