HBR's 10 must reads on strategic marketing.
Boston, Mass. : Harvard Business Review Press, c2013Description: v, 206 p. : ill. ; 21 cmISBN:- 9781422189887 (pbk. : alk. paper)
- Harvard business review's 10 must reads on strategic marketing
- HBR's ten must reads on strategic marketing
- 658.8/02 23
- HF5415.13 .H368 2013
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HF5415.13 .H368 2013 (Browse shelf(Opens below)) | Available | AU0000000001261 | |
| Alfaisal University On Shelf | Alfaisal University On Shelf | HF5415.13 .H368 2013 (Browse shelf(Opens below)) | Available | AU00000000010534 |
Includes index.
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.