Fashion promotion :
Moore, Gwyneth,
Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. - Second edition. - ©2021 - 160 p: - Basics fashion management .
Includes bibliographical references and index.
"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"--
9781350090279
2020024308
Fashion merchandising.
Internet marketing.
Public relations.
Print books.
HD9940.A2 / M66 2021
Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. - Second edition. - ©2021 - 160 p: - Basics fashion management .
Includes bibliographical references and index.
"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"--
9781350090279
2020024308
Fashion merchandising.
Internet marketing.
Public relations.
Print books.
HD9940.A2 / M66 2021