Fashion promotion : (Record no. 603611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02298cam a22003738i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21578626 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | US-DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240208092541.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200623s2021 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020024308 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781350090279 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781350090286 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | AU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9940.A2 |
| Item number | M66 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moore, Gwyneth, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Fashion promotion : |
| Remainder of title | building a brand through marketing and communication / |
| Statement of responsibility, etc | Gwyneth Moore. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©2021 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2101 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Bloomsbury Visual Arts, |
| Date of production, publication, distribution, manufacture | ©2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 p: |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Basics fashion management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion merchandising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Source of term | local |
| 9 (RLIN) | 4 |
| Genre/form data or focus term | Print books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Moore, Gwyneth. |
| Title | Fashion promotion |
| Edition | Second edition. |
| Place, publisher, and date of publication | New York, NY : Bloomsbury Visual Arts, 2021. |
| International Standard Book Number | 9781350090286 |
| Record control number | (DLC) 2020024309 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2024-02-08 | HD9940.A2 M66 2021 | AU00000000019889 | 2024-02-08 | 250.00 | 2024-02-08 | BOOKS |