The power of persuasion : how we're bought and sold /
Levine, Robert, 1945-
The power of persuasion : how we're bought and sold / Robert Levine. - Hoboken, N.J. : John Wiley & Sons, c2006. - ix, 278 p. ; 25 cm.
Includes bibliographical references (p. 245-265) and index.
The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
9780471763178 (paper)
2002009952
Persuasion (Psychology)
Print books.
BF637.P4 / L48 2006
153.8/52
The power of persuasion : how we're bought and sold / Robert Levine. - Hoboken, N.J. : John Wiley & Sons, c2006. - ix, 278 p. ; 25 cm.
Includes bibliographical references (p. 245-265) and index.
The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
9780471763178 (paper)
2002009952
Persuasion (Psychology)
Print books.
BF637.P4 / L48 2006
153.8/52