The power of persuasion : (Record no. 6321)

MARC details
000 -LEADER
fixed length control field 01761cam a22003254a 4500
001 - CONTROL NUMBER
control field 12829924
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260202103312.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020624s2003 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002009952
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471763178 (paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Alfaisal Main Library
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number BF637.P4
Item number L48 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.8/52
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levine, Robert,
Dates associated with a name 1945-
245 14 - TITLE STATEMENT
Title The power of persuasion :
Remainder of title how we're bought and sold /
Statement of responsibility, etc Robert Levine.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2006.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture Hoboken, N.J. :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture c2006.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 278 p. ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 245-265) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Psychology)
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Print books.
Source of term local
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Alfaisal University Alfaisal University On Shelf 2014-12-25 1 1 BF637.P4 L48 2006 AU0000000001724 2023-04-11 2023-04-06 121.00 2014-12-25 BOOKS

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