The first mile :
Anthony, Scott D.
The first mile : a launch manual for getting great ideas into the market / Scott Anthony. - c2014 - pages cm
Includes bibliographical references.
The first mile problem -- Document what you plan to do -- The first mile toolkit -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
9781422171769 (alk. paper)
2013045505
New products.
Technological innovations.
Print books.
HF5415.153 / .A566 2014
658.5/75
The first mile : a launch manual for getting great ideas into the market / Scott Anthony. - c2014 - pages cm
Includes bibliographical references.
The first mile problem -- Document what you plan to do -- The first mile toolkit -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
9781422171769 (alk. paper)
2013045505
New products.
Technological innovations.
Print books.
HF5415.153 / .A566 2014
658.5/75