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The first mile : a launch manual for getting great ideas into the market / Scott Anthony.

By: c2014Description: pages cmISBN:
  • 9781422171769 (alk. paper)
Subject(s): Genre/Form: DDC classification:
  • 658.5/75 23
LOC classification:
  • HF5415.153 .A566 2014
Contents:
The first mile problem -- Document what you plan to do -- The first mile toolkit -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.
Item type: BOOKS
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Holdings
Current library Home library Call number Status Barcode
Alfaisal University On Shelf Alfaisal University On Shelf HF5415.153 .A566 2014 (Browse shelf(Opens below)) Available AU0000000002058
Total holds: 0

Includes bibliographical references.

The first mile problem -- Document what you plan to do -- The first mile toolkit -- Evaluate -- Focus -- Test, learn, and adjust -- The experiment cookbook -- Overcoming first mile challenges -- Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile.

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