Evaluating public relations
Watson, Tom, 1950-
Evaluating public relations a guide to planning, research and measurement / : Tom Watson and Paul Noble. - 3rd ed. - London : Kogan Page Limited, 2014. - (VIII-199 pages.) : ill. ; 24 cm. - PR in practice series. .
Includes bibliographical references and index.
9780749468897
CL0500000448 Safari Books Online
Public relations--Evaluation.
Public relations--Planning.
Public relations--Research.
Print books.
HD59 / .W387 2014
Evaluating public relations a guide to planning, research and measurement / : Tom Watson and Paul Noble. - 3rd ed. - London : Kogan Page Limited, 2014. - (VIII-199 pages.) : ill. ; 24 cm. - PR in practice series. .
Includes bibliographical references and index.
9780749468897
CL0500000448 Safari Books Online
Public relations--Evaluation.
Public relations--Planning.
Public relations--Research.
Print books.
HD59 / .W387 2014