Mastering the new media landscape : (Record no. 487588)

MARC details
000 -LEADER
fixed length control field 01329cam a2200337 i 4500
001 - CONTROL NUMBER
control field 18854976
003 - CONTROL NUMBER IDENTIFIER
control field US-DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180211130241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151113s2016 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015041814
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781626565807 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Alfaisal Main Library
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .H436 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Henricks, Barbara Cave,
Relator term author.
245 10 - TITLE STATEMENT
Title Mastering the new media landscape :
Remainder of title embrace the micromedia mindset /
Statement of responsibility, etc Barbara Cave Henricks, Rusty Shelton.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Place of production, publication, distribution, manufacture Oakland, CA :
Name of producer, publisher, distributor, manufacturer Berrett-Koehler Publishers, Inc.,
Date of production, publication, distribution, manufacture [2016]
300 ## - PHYSICAL DESCRIPTION
Extent vi, 180 pages :
Other physical details illustrations ;
Dimensions 20 cm
336 ## - CONTENT TYPE
Content Type Term text
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 158-160) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet in public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information technology
General subdivision Social aspects.
655 #0 - INDEX TERM--GENRE/FORM
Source of term local
9 (RLIN) 4
Genre/form data or focus term Print books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Shelton, Rusty,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Alfaisal University Alfaisal University On Shelf 2018-02-11   HD59 .H436 2016 AU00000000011251 2018-02-11 130.00 2018-02-11 BOOKS

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