The power of consumer stories in digital marketing : (Record no. 551141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01646nam a2200397Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1011525439 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180530132917.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr unu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171114s2017 maua o 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1011525439 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | CL0500000913 |
| Source of stock number/acquisition | Safari Books Online |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | Safari Books Online, LLC |
| -- | AU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gosline, Ren(acute)ee Richardson, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The power of consumer stories in digital marketing : |
| Remainder of title | new research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy / |
| Statement of responsibility, etc | Ren(acute)ee Richardson Gosline, Jeffrey Lee, Glen Urban. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | [Cambridge, Massachusetts] : |
| Name of producer, publisher, distributor, manufacturer | MIT Sloan Management Review, |
| Date of production, publication, distribution, manufacture | 2017. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (1 volume) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | computer |
| Media Type Code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | online resource |
| Carrier Type Code | cr |
| Source | rdacarrier |
| 588 ## - | |
| -- | Description based on online resource; title from cover (viewed November 13, 2017). |
| 500 ## - GENERAL NOTE | |
| General note | "Reprint #58424." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Psychological aspects. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Jeffrey, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Urban, Glen L., |
| Relator term | author. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Safari eBooks. |
| 773 0# - HOST ITEM ENTRY | |
| Title | MIT Sloan Management Review |
| Relationship information | Vol. 58, no. 4 (Summer 2017) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=53863MIT58424">http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=53863MIT58424</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | eBooks |
| 994 ## - | |
| -- | C0 |
| -- | UMI |
No items available.