The power of consumer stories in digital marketing : new research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy / Ren(acute)ee Richardson Gosline, Jeffrey Lee, Glen Urban.

By: Contributor(s): Publisher: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017Description: 1 online resource (1 volume) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: LOC classification:
  • HF5415.1265
Online resources: In: MIT Sloan Management Review Vol. 58, no. 4 (Summer 2017)
Item type: eBooks
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Description based on online resource; title from cover (viewed November 13, 2017).

"Reprint #58424."

Copyright © 2020 Alfaisal University Library. All Rights Reserved.
Tel: +966 11 2158948 Fax: +966 11 2157910 Email: librarian@alfaisal.edu