The copywriting sourcebook (Record no. 591359)

MARC details
000 -LEADER
fixed length control field 01547nam a2200361Ia 4500
001 - CONTROL NUMBER
control field ocn855544984
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180530144612.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr unu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130812s2010 enk s 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780462099743
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)855544984
037 ## - SOURCE OF ACQUISITION
Stock number CL0500000260
Source of stock number/acquisition Safari Books Online
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency Safari Books Online, LLC
-- AU
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Alfaisal Main Library
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5825
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .M325 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Maslen, Andy.
245 14 - TITLE STATEMENT
Title The copywriting sourcebook
Medium [electronic resource] :
Remainder of title how to write better copy, faster-- for everything from ads to websites /
Statement of responsibility, etc Andy Maslen.
246 3# - VARYING FORM OF TITLE
Title proper/short title Copy writing source book
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London, U.K. :
Name of publisher, distributor, etc Marshall Cavendish Business,
Date of publication, distribution, etc 2010.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Date of production, publication, distribution, manufacture 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (1 v.) :
Other physical details ill.
588 ## -
-- Description based on print version record.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Headline -- Sales letter -- Case study -- Press release -- Product brochure -- Press ad -- Presentation -- E-zine -- Corporate brochure -- Email -- Adword -- Article -- Web page -- Endpiece.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Safari eBooks.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Maslen, Andy.
Title Copywriting sourcebook.
Place, publisher, and date of publication London, U.K. : Marshall Cavendish Business, 2010
International Standard Book Number 9780462099743
Record control number (OCoLC)426798883
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9789814312134">http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9789814312134</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type eBooks
994 ## -
-- 02
-- UMI

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