Social marketing research for global public health : methods and technologies / W. Douglas Evans, PhD.
Publisher: Oxford ; New York : Oxford University Press, [2016]Description: pages cmContent type:- text
- unmediated
- volume
- 9780199757398 (pbk. : alk. paper)
- 362.1068/8 23
- RA427 .E92 2016
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | RA427 .E92 2016 (Browse shelf(Opens below)) | Available | AU0000000005361 |
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| RA427 .C44 2015 Climate change and public health / | RA427 .C68 2016 Green infrastructure and public health / | RA427 .D995 2019 Project management in health and community services : | RA427 .E92 2016 Social marketing research for global public health : | RA427.E954 2018 Evidence-based public health / | RA427 .H86 2012 Essential case studies in public health : | RA427 .I58 2018 Introduction to public health in pharmacy / |
Includes bibliographical references and index.
Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research.