How brands grow : what marketers don't know / by Byron Sharp.
By: Sharp, Byron.
New York : Oxford University Press, 2010Description: xvii, 228 p. : ill. ; 23 cm.ISBN: 9780195573565 (hbk.).Subject(s): Branding (Marketing)Genre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .S52 2010 (Browse shelf) | Available | AU0000000008854 |
Total holds: 0
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| HF5415.1255 .R674 2017 The activation imperative : how to build brands and business by inspiring action / | HF5415.1255 .S392 2015 Rethinking prestige branding : secrets of the Ueber-Brands / | HF5415.1255 .S393 2013 Maximize your social : a one-stop guide to building a social media strategy for marketing and business success / | HF5415.1255 .S52 2010 How brands grow : what marketers don't know / | HF5415.1255 .S524 2015 The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace / | HF5415.1255 .S54 2016 Creating a brand identity : a guide for designers / | HF5415.1255 .S59 2017 Brand fans : lessons from the world's greatest sporting brands / |
Includes bibliographical references (p. 218-228).