Creating a brand identity : a guide for designers / Catharine Slade-Brooking.
By: Slade, Catharine [author.].
Publisher: London : Laurence King Publishing, 2016Description: 160 pages : illustrations (chiefly colour) ; 23 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780675626.Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .S54 2016 (Browse shelf) | Available | AU0000000009906 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.1255 .S393 2013 Maximize your social : a one-stop guide to building a social media strategy for marketing and business success / | HF5415.1255 .S52 2010 How brands grow : what marketers don't know / | HF5415.1255 .S524 2015 The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace / | HF5415.1255 .S54 2016 Creating a brand identity : a guide for designers / | HF5415.1255 .S59 2017 Brand fans : lessons from the world's greatest sporting brands / | HF5415.1255 .S75 2015 Unbrandable : how to succeed in the new brand space / | HF5415.1255 .T65 2020 Authenticity : building a brand in an insincere age / |
Includes bibliographical references and index.
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.