Customer-centric marketing : a pragmatic framework / R. Ravi, and Baohong Sun.
By: Ravi, R. (Ramamoorthi) [author.].
Contributor(s): Sun, Baohong [author.].
Publisher: Cambridge, Massachusetts : The MIT Press, [2016]Description: ix, 136 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780262529051 (pbk. : alk. paper).Subject(s): Relationship marketing | Customer relations | Marketing -- ManagementGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.55 .R38 2016 (Browse shelf) | Available | AU0000000009935 |
Total holds: 0
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| HF5415.55 .B86 2018 The snowball system : how to win more business and turn clients into raving fans / | HF5415.55 .L37 2019 INTER-ORGANIZATIONAL CULTURE linking relationship marketing with organizational behavior. | HF5415.55 .P356 2019 Relationship marketing in the digital age / | HF5415.55 .R38 2016 Customer-centric marketing : a pragmatic framework / | HF5415.55 .R53 2015 Customer-centric marketing : supporting sustainability in the digital age / | HF5415.55 .S54 2016 B2B relationship marketing management in trade fair activity / | HF5415.6 .G55 2014 Global logistics : new directions in supply chain management / |
Includes bibliographical references (pages 121-125) and index.