Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover : featuring case studies from event marketer magazine.
By: Smith, Kerry [author.].
Contributor(s): Hanover, Dan [author.].
Publisher: Hoboken, New Jersey : Wiley, 2016Description: ix, 214 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119145875 (cloth).Subject(s): Target marketing | Branding (Marketing)Genre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.127 .S65 2016 (Browse shelf) | Available | AU0000000009970 |
Total holds: 0
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.1265 .W473 2016 Get scrappy : smarter digital marketing for businesses big and small / | HF5415.127 .M66 2014 Global marketing and advertising : understanding cultural paradoxes / | HF5415.127 .P8498 2015 Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / | HF5415.127 .S65 2016 Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / | HF5415.127 .Y66 2016 Superconsumers : a simple, speedy, and sustainable path to superior growth / | HF5415.129 .D46 2011 Distribution channels : understanding and managing channels to market / | HF5415.129 .S97 2018 The channel whisperer : how to recruit, manage and develop your distributors / |
Includes bibliographical references and index.