Rural marketing, media planning and consumer protection / by Meenu Agrawal, Principal and Head, Department of Economics, Ginni Devi Modi Girls (Post-graduate) College, Modinagar.
By: Agrawal, Meenu [author.].
Publisher: New Delhi, India : New Century Publications, 2016Description: xiii, 172 pages ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9788177084276.Subject(s): Marketing -- India | Consumer behavior -- India | Consumer protection -- India | Advertising media planning -- India | Advertising media planning | Consumer behavior | Consumer protection | Marketing | Rural conditions | India -- Rural conditions | IndiaGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.12.I5 A47 2016 (Browse shelf) | Available | AU00000000010171 |
Total holds: 0
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| HF5415.1 .N86 2004 Mass affluence : seven new rules of marketing to today's consumer / | HF5415.12.A65 M34 2012 The Arab world unbound tapping into the power of 350 million consumers / | HF5415.12.A78 K68 2017 Marketing for competitiveness : Asia to the world! in the age of digital consumers / | HF5415.12.I5 A47 2016 Rural marketing, media planning and consumer protection / | HF5415.123 .C58 2016 Integrated advertising, promotion, and marketing communications / | HF5415.123 .C58 2021 Integrated advertising, promotion, and marketing communications / | HF5415.125 .L88 2022 Digital strategies : data-driven public relations, marketing, and advertising / |
Includes bibliographical references (pages 159-165) and index.