The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas.
Contributor(s): Srivastava, Rajendra K [editor.] | Thomas, Gregory Metz [editor.].
Publisher: Los Angeles : SAGE, 2016Description: xviii, 468 pages ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789351503163 (hardback).Subject(s): Branding (Marketing) | Strategic planningGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .F88 2016 (Browse shelf) | Available | AU00000000010184 |
Total holds: 0
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| HF5415.1255 .D63 2014 Twitter is not a strategy : rediscovering the art of brand marketing / | HF5415.1255 .E36 2017 E-commerce branding / | HF5415.1255 .E93 2016 Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / | HF5415.1255 .F88 2016 The future of branding / | HF5415.1255 .G33 2015 Brand psychology : consumer perceptions, corporate reputations / | HF5415.1255 .G33 2016 Customer experience branding : driving engagement through surprise and innovation / | HF5415.1255 .G35 2014 Brand esSense : using sense, symbol and story to design brand identity / |
Includes bibliographical references and index.