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Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind & Oriol Iglesias.
Publisher: London ; New York, NY : Bloomsbury Information, 2016Description: 183 pages cmContent type:- text
- unmediated
- volume
- 9781472925350 (hardback)
- HD69.B7 I5257 2016
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD69.B7 I5257 2016 (Browse shelf(Opens below)) | Available | AU00000000010266 |
Total holds: 0
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| HD69.B7 B357 2017 Signs of life : | HD69.B7 B36 2003 A new brand world : | HD69.B7 B49 2003 Beyond branding : | HD69.B7 I5257 2016 Brand desire : | HD69.B7 K45 2020 STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY | HD69 .B7 K83 2016 Brand hate | HD69.B7 L366 2024 Shareworthy : advertising that creates powerful connections through storytelling / |
Includes bibliographical references and index.