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Service is front stage : positioning services for value advantage / James Teboul.

By: Teboul, James, 1940-.
Series: INSEAD business press: Houndmills [England] ; New York : Palgrave Macmillan, ©2016Description: xi, 161 p. : ill. ; 25 cm.ISBN: 9781349282494.Subject(s): Customer services -- Management | Service industries -- Management | Total quality managementGenre/Form: Print books.Online resources: Table of contents only
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Includes bibliographical references (p. 146-149) and index.

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