Video game marketing : a student textbook / Peter Zackariasson and Mikolaj Dymek.
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Description: 155 pages cmContent type:- text
- unmediated
- volume
- 9781138812277 (pbk.)
- HD9993.E452 Z33 2017
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD9993.E452 Z33 2017 (Browse shelf(Opens below)) | Available | AU00000000011494 |
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| HD9993.E452 D748 2020 One up : creativity, competition, and the global business of video games / | HD9993 .E452 H47 2017 Women in game development : | HD9993.E452 I67 2017 Inside the video game industry : | HD9993.E452 Z33 2017 Video game marketing : | HD9993.T694 L443 2014 Building a global learning organization : | HD9995.H423 U627 2018 Bad blood : | HD9995.S24 K564 2004 Kotex, Kleenex, Huggies : |
Includes bibliographical references and index.
The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games.