The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
By: Katz, Helen E [author.].
Series: Routledge Communication Series.Publisher: New York : Routledge, Taylor & Francis Group, 2017Edition: 6th edition.Description: xx, 231 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138689169 (pbk.).Subject(s): Advertising media planning | Mass media and business | Marketing channelsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5826.5 .K38 2017 (Browse shelf) | Available | AU00000000011557 |
Total holds: 0
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| HF5823 .Y335 2015 Paid attention : innovative advertising for a digital world / | HF5823 .Y335 2021 Paid attention : innovative advertising for a digital world / | HF5825 .M325 2019 Persuasive copywriting : cut through the noise and communicate with impact / | HF5826.5 .K38 2017 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF5827.2 .B43 2018 Comparative advertising : history, theory, and practice / | HF5827.8 .A55 2016 Truth in marketing : a theory of claim-evidence relations / | HF5837 .R64 2015 Campaigns that shook the world : the evolution of public relations / |
Includes bibliographical references and index.