Native advertising : the essential guide / Dale Lovell.
By: Lovell, Dale [author.].
Publisher: London, United Kingdom : Kogan Page, 2017Description: xiv, 227 pages : illustrations, maps ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749481162.Subject(s): Internet advertising | Internet marketing | Internet advertising | Internet marketing | Online-MarketingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF6146.I58 L683 2017 (Browse shelf) | Available | AU00000000011943 |
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| HF5845 .P364 2018 Visual merchandising and display / | HF5845 .R87 2015 Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization / | HF6146.I58 J87 2022 Integrated marketing communication : advertising and promotion in a digital world / | HF6146.I58 L683 2017 Native advertising : the essential guide / | HF6146.I58 L96 2018 Native advertising : advertorial disruption in the 21st century news feed / | HF6146.T42 D44 2016 Consuming reality : the commercialization of factual entertainment / | HF6161.C44 B35 2014 Visual merchandising for fashion / |
Includes bibliographical references and index.
part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.