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Web 2.0 and beyond : understanding the new online business models, trends, and technologies / Tom Funk.

By: Funk, Tom, 1965-.
Westport, Conn. : Praeger, 2009Description: xviii, 172 p. ; 25 cm.ISBN: 0313351872 (alk. paper); 9780313351877 (alk. paper).Subject(s): Electronic commerce | Information technology -- Management | Internet marketing | Web 2.0Genre/Form: Print books.DDC classification: 658.8/72 Online resources: Table of contents only
Contents:
Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?
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Includes bibliographical references (p. [159]-165) and index.

Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?

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