Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
Boston, Mass. : Harvard Business Review Press, c2011Edition: Expanded and rev. edDescription: xv, 332 p. : ill. ; 21 cmISBN:- 9781422161982 (pbk.)
- 303.48/33 22
- HC79.I55 L48 2011
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HC79.I55 L48 2011 (Browse shelf(Opens below)) | Available | AU0000000001855 |
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| HC79.I55 G744 2015 How the Internet became commercial : | HC79.I55 K43 2020 The ethical algorithm : | HC79 .I55 L435 2018 AI superpowers : | HC79.I55 L48 2011 Groundswell : | HC79.I55 M36528 2024 Generative AI in practice : 100+ amazing ways generative artificial intelligence is changing business and society / | HC79.I55 M3668 2017 Machine, platform, crowd : | HC79.I55 M3725 2018 Reinventing capitalism in the age of big data / |
Includes bibliographical references (p. 287-305) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.