Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
By: Mooij, Marieke K. de.
Contributor(s): Mooij, Marieke K. de. Consumer behavior and culture.
Thousand Oaks : SAGE Publications, c2011Edition: 2nd ed.Description: xv, 401 p. : ill. ; 24 cm.ISBN: 9781412979900 (pbk.).Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingGenre/Form: Print books.DDC classification: 658.8/342| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .M66 2011 (Browse shelf) | Available | AU0000000001876 |
Total holds: 0
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| HF5415.32 .I57 2005 Inside consumption : consumer motives, goals, and desires / | HF5415.32 .L5576 2016 Small data : the tiny clues that uncover huge trends / | HF5415.32 .M645 2015 Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / | HF5415.32 .M66 2011 Consumer behavior and culture : consequences for global marketing and advertising / | HF5415.32 .O743 2003 The marketing power of emotion / | HF5415.32 .P695 2019 On trend : the business of forecasting the future / | HF5415.32 .S2 2007 The evolutionary bases of consumption / |
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.