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Customer-oriented marketing strategy : theory and practice / Tevflik Dalgic and Tulay Yeniceri.

By: Dalgic, Tevfik.
Contributor(s): Yeniceri, Tulay.
New York : Business Expert Press, 2013Description: xii, 160 p. ; 23 cm.ISBN: 1606495208 (pbk.); 9781606495209 (pbk.).Subject(s): Consumer satisfaction | Customer relations -- Management | Marketing -- ManagementGenre/Form: Print books.DDC classification: 658.8/12
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