Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.
By: Folinas, Dimitris [author.].
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Description: 232p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138181656 (pbk. : alk. paper).Subject(s): Industrial marketing | Business logisticsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1263 .F65 2017 (Browse shelf) | Available | AU00000000012920 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.1255 .W745 2019 Follow the feeling : brand building in a noisy world / | HF5415.1255 .Y68 2016 Brand media strategy : integrated communications planning in the digital era / | HF5415.12615 .M67 2018 The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime / | HF5415.1263 .F65 2017 Marketing and supply chain management : a systemic approach / | HF5415.1263 .S43 2018 Nuanced account management. | HF5415.1263 .U63 2018 The revenue acceleration rules : supercharge marketing and sales through artificial intelligence, predictive technologies and account-based strategies / | HF5415.1264 .T87 2021 The voice catchers : how marketers listen in to exploit your feelings, your privacy, and your wallet / |
Includes bibliographical references and index.
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.