The fashion business manual : an illustrated guide to building a fashion brand / editor, Sara Chow
Publisher: Hong Kong : Fashionary International Ltd, ©2018Description: 215 pages : color illustrations, color map ; 24 cmContent type:- text
- unmediated
- volume
- 9789887710974
- Illustrated guide to building a fashion brand
- HD9940.A2 F24 2018
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD9940.A2 F24 2018 (Browse shelf(Opens below)) | Available | AU00000000015028 |
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| HD9940.A2 B76 2015 Clothing poverty : | HD9940.A2 C33 2023 Celebrity fashion marketing : | HD9940.A2 D28 2024 Luxury fashion marketing and branding : a strategic approach / | HD9940.A2 F24 2018 The fashion business manual : | HD9940.A2 G65 2021 The fashion business : | HD9940.A2 G67 2025 Creativity and innovation in the fashion business : contemporary issues in fashion design and product development / | HD9940.A2 G76 2021 A practical guide to the fashion industry : concept to customer / |
"12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover
Includes bibliographical references (pages 212-215)
The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section
"Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"--