Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.
By: Palmatier, Robert W [author.].
Contributor(s): Steinhoff, Lena [author.].
Series: Routledge studies in marketing.Publisher: New York : London : Routledge, Taylor and Francis Group, ©2019Description: 244 pages cm.ISBN: 9781138310025; 9780367786922.Subject(s): Relationship marketing | Marketing -- Technological innovations | Customer relationsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.55 .P356 2019 (Browse shelf) | Available | AU00000000017552 |
Total holds: 0
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.525 .H37 2011 Harvard business review on increasing customer loyalty. | HF5415.55 .B86 2018 The snowball system : how to win more business and turn clients into raving fans / | HF5415.55 .L37 2019 INTER-ORGANIZATIONAL CULTURE linking relationship marketing with organizational behavior. | HF5415.55 .P356 2019 Relationship marketing in the digital age / | HF5415.55 .R38 2016 Customer-centric marketing : a pragmatic framework / | HF5415.55 .R53 2015 Customer-centric marketing : supporting sustainability in the digital age / | HF5415.55 .S54 2016 B2B relationship marketing management in trade fair activity / |
Includes bibliographical references and index.